Research is an integral part of academia to create knowledge for the benefit of mankind. University is a place where scholars develop an understanding of the social, economic, cultural, political phenomena of a society and country and theorize it into knowledge. Since communication is a basic element of the entire universe and media link with every field hence, Bahawalpur Journal of Media and Communication (BJMC)—a biannual journal—is a platform for early career and advanced researchers to share their original contribution to knowledge for the welfare of people from local to global level.