HAROON-UR-RASHEED, M.; SHABBIR, L. R.; KAUSAR, S.; AHMAD, M. A. AI-Driven Banking: Advertising, Brand Loyalty, Trust and Customer Experience. Journal of Banking and Social Equity (JBSE), [S. l.], v. 3, n. 2, p. 145–157, 2024. DOI: 10.52461/jbse.v3i2.4060. Disponível em: https://journals.iub.edu.pk/index.php/jbse/article/view/4060. Acesso em: 15 aug. 2025.