https://journals.iub.edu.pk/index.php/jbse <p>Journal of Banking and Social Equity (JBSE) is a peer-reviewed refereed journal aiming at engaging academicians as well as practitioners. All papers will be subject to a minimum of double-blind refereeing. The JBSE will publish theoretical and empirical research papers spanning all the major research fields in Islamic finance, banking and social equity, semiannually. The journal will welcome robust evidence-based empirical studies and results-focused case studies that share research in product development and illuminate best practices. The JBSE aims to give an interdisciplinary view of Islamic and conventional practices concerning banking, finance, business management and social equity. The journal is published by the Centre of Excellence in Islamic Finance and Social Equity, Department of Islamic and Conventional Banking, Institute of Business Management and Administrative sciences, The Islamia University of Bahawalpur, Pakistan and is printed by the University Printing Press, The Islamia University of Bahawalpur, Pakistan.</p> The University Printing Press, The Islamia University of Bahawalpur, Pakistan. en-US Journal of Banking and Social Equity (JBSE) 2959-166X https://journals.iub.edu.pk/index.php/jbse/article/view/3538 <p>Present research aims to examine indispensable research questions of what the indirect effect of perceived CSR on banks’ financial performance with the mediation of customer satisfaction and firm reputation by underpinning stakeholder theory is. Philosophically, the present research come under the post-positivist paradigm, with a deductive approach as the casual relationship among study variables are examined by collecting primary data through survey strategy by employing time-lagged design in the banking sector of Pakistan. The sample of this research is collected form purposefully selected 50 branches of different banks operating in three larger metropolitan cities of Punjab, Pakistan. This study employed contemporary data collection and analysis techniques. Data analysis is conducted by using Smart PLS. This study concluded that corporate social responsibility enhanced the company's financial performance with the mediation of customer satisfaction and firm reputation. The relationship between corporate social responsibility and company financial performance is also investigated. When contemplating the practical implications, managers and policymakers need to take into account the foundational structure to enhance their financial results.</p> Atta Muhammad Syed Ahsan Raza Maria Saleem Faisal Mahmood Shahbaz Haneef Copyright (c) 2024 Atta Muhammad, Syed Ahsan Raza, Maria Saleem, Faisal Mahmood, Shahbaz Haneef https://creativecommons.org/licenses/by-nc/4.0 2024-09-02 2024-09-02 3 2 79 91 10.52461/jbse.v3i2.3538