Feminine Prevalence in PTV Commercials: How the Household and Working Women Perceive

  • Muhammad Aslam Pervaiz Department of Journalism and Mass Communication, Gomal University, Dera Ismail Khan, Pakistan
Keywords: Feminine Prevalence, PTV Commercials, Working Women


Using primary data, we have analyzed the presence of women in PTV commercials from the perspective of effectiveness on viewers. It is found that viewers put attention to the commercial and advertisement contents. The presence of women in commercials and home the advertisement effect.