Gill, A.A., Rasheed, M.R. and Ali, S. 2024. Factors Influencing the Online Shopping Buying Behavior of Consumers in Pakistan: An Exploratory Study. IUB Journal of Social Sciences. 6, 2 (Oct. 2024), 253–269. DOI:https://doi.org/10.52461/ijoss.v6i2.2680.