DURRANI , Z.; ZIA , A.; ALI , T. Y.; SHAHID, M. N. Impact of Digital Marketing on the Tourism Industry Business Profitability of UAE through the role of Effectiveness. IUB Journal of Social Sciences, [S. l.], v. 5, n. 2, p. 117–131, 2023. DOI: 10.52461/ijoss.v5i2.2237. Disponível em: https://journals.iub.edu.pk/index.php/joss/article/view/2237. Acesso em: 3 jul. 2024.