FAISAL, U.; SHABBIR , L. R.; AHMAD , M. A.; KAUSAR , S. Unlocking E-Commerce Potential in SMEs: The Role of National, Organizational, and Industry Readiness. IUB Journal of Social Sciences, [S. l.], v. 7, n. 1, p. 1–15, 2025. DOI: 10.52461/ijoss.v7i1.2520. Disponível em: https://journals.iub.edu.pk/index.php/joss/article/view/2520. Acesso em: 21 aug. 2025.