Faisal, Usman, Lala Rukh Shabbir, Muhammad Azeem Ahmad, and Samra Kausar. 2025. “Unlocking E-Commerce Potential in SMEs: The Role of National, Organizational, and Industry Readiness”. IUB Journal of Social Sciences 7 (1):1-15. https://doi.org/10.52461/ijoss.v7i1.2520.