Faisal, U., Shabbir , L. R., Ahmad , M. A. and Kausar , S. (2025) “Unlocking E-Commerce Potential in SMEs: The Role of National, Organizational, and Industry Readiness”, IUB Journal of Social Sciences, 7(1), pp. 1–15. doi: 10.52461/ijoss.v7i1.2520.