MUHAMMAD SOHAIB ZAFAR; ZUNAINA ASGHAR; ARSHMA MALIK; MUHAMMAD ABUBAKAR. Determining Behavioural Intention to Use Artificial Intelligence in the Hospitality Sector of Pakistan: An application of UTAUT Model . Journal of Tourism, Hospitality, and Services Industries Research (JTHS), [S. l.], v. 4, n. 01, p. 1–21, 2024. DOI: 10.52461/jths.v4i01.3041. Disponível em: https://journals.iub.edu.pk/index.php/jthsir/article/view/3041. Acesso em: 22 nov. 2024.