MUHAMMAD ASIM AZIZ; AHMED, M. A.; SHAHZORE ALI KHAN. To examine the influence of consumer brand identification on purchase intention: mediating role of affective brand commitment and brand trust. Journal of Tourism, Hospitality, and Services Industries Research (JTHS), [S. l.], v. 4, n. 02, p. 33–52, 2024. DOI: 10.52461/jths.v4i02.3552. Disponível em: https://journals.iub.edu.pk/index.php/jthsir/article/view/3552. Acesso em: 4 apr. 2025.