Zafran, Muhammad. “BUILDING GREAT CUSTOMER EXPERIENCE IN HOSPITALITY INDUSTRY: A QUALITATIVE APPROACH TO MEASURE CUSTOMER EXPERIENCE AND ITS IMPACT ON CUSTOMER SERVICES SATISFACTION”. Journal of Tourism, Hospitality, and Services Industries Research (JTHS) 5, no. 01 (July 19, 2025): 12–31. Accessed July 22, 2025. https://journals.iub.edu.pk/index.php/jthsir/article/view/3682.