Muhammad Sohaib Zafar, Zunaina Asghar, Arshma Malik, Muhammad Abubakar. Determining Behavioural Intention to Use Artificial Intelligence in the Hospitality Sector of Pakistan: An application of UTAUT Model . JTHS [Internet]. 2024 Aug. 16 [cited 2024 Oct. 28];4(01):1-21. Available from: https://journals.iub.edu.pk/index.php/jthsir/article/view/3041