Journal of Tourism, Hospitality, and Services Industries Research (JTHS)

Patience for Social Cause: How Perceived Variables of Philanthropy Influence Consumer’s Patience During Delayed Delivery While Spiritual Satisfaction Mediates

Ahsan Ali — 2024-12-30

The limitation of the resources is an undeniable truth, whether the resources are natural or unnatural, even inside the haven of the market or under the planet's surface. But for competitive advantages businesses must satisfy their consumers and must be able to meet their required needs. In the 21st Century the consumer wants fast and rapid delivery, although, for businesses, it may cost heavily. To overcome this issue the discount on delayed delivery has been used by businesses for years and still now that is an individualistic approach of benefit on both sides. The paper's objective is to give another solution to this problem with a centre on the social cause or good, not merely for the benefit of the individual or business. For this, the perceived variable of philanthropy (value, impact & trustworthiness) is examined to understand their influence on the patience of consumers on delayed delivery based on social exchange theory while the relationship of spiritual satisfaction mediates. The sample size of 384 respondents is collected online and the Smart PLS 4 structural equation modelling technique is applied to the hypotheses which are constructed by going through the existing literature. The results showed that the perceived value of philanthropy, perceived impact of philanthropy, and perceived trustworthiness of philanthropy positively influence the consumer to practice patience when delivery is delayed. Moreover, spiritual satisfaction only intervenes in the relationship between the perceived trustworthiness of philanthropy and the patience of consumers on delayed delivery. Furthermore, the paper gives the precautions to secure consumers from fraudulent businesses.

Jinnah Park, Rawalpindi: A Historical, Recreational, and Natural Oasis of Entertainment

Mohammad Alam — 2024-12-30

The need for outdoor recreation places is growing faster than the availability of space with and amenities, while funding is sometimes insufficient to accommodate all user requirements. Enough parks and open spaces are necessary for cities to flourish and become sustainable. Creating community parks is essential to boosting urban green areas and raising the standard of the environment. The present study was conducted with the use of a questionnaire, to examine visitors' satisfaction, regarding various factors of visitor’s satisfaction from the urban park in Rawalpindi city known as Jinnah Park Rawalpindi. These results showed that subjective evaluation, The goals of Jinnah Park are to include guests in fun, happiness, nature, and entertainment. One of Rawalpindi's busiest parks is Jinnah Park, where over half of the visitors are young people, and the bulk of tourists are still female. The people of the city make up over half of the tourists. Most tourists come for recreational purposes. Half of the population, or 63%, spends two to three hours at a park.57.1 percent of respondents wish to go on a summer vacation. Over Sixty percent of people believe that the evening is a good time to come. According to the studies, Jinnah Park in Rawalpindi is a significant location for leisure, recreation, and outdoor leisure. It also needs to improve the facilities and services to keep the market trends in focus.

To examine the influence of consumer brand identification on purchase intention: mediating role of affective brand commitment and brand trust

Muhammad Asim Aziz — 2024-12-30

This research aims to evaluate the impact of consumer brand identification, affective brand commitment, and brand trust on the purchase intentions of fashion apparel brands. It also investigates the mediating effects of affective brand commitment and brand trust. This study used a quantitative technique. An online poll was carried out for this research. Prior studies on consumer behavior used the same methodology as this survey. Respondents were recruited using a convenience sampling strategy. This sampling method aligns with prior research that investigated consumer behavior in the fashion industry utilizing the same approach. Using a method known as convenience sampling, a sample of 416 individuals participating in the study was gathered from individuals in Pakistan who utilize fashion clothing brands. The subject of examination was fashion clothing brand purchasers. SPSS and Smart PLS were applied to analyze the data and evaluate the study hypotheses. This research provides empirical evidence on the impact of customer brand identification on brand trust and affective brand commitment within the fashion apparel industry. We also validated affective brand commitment and brand trust as mediating variables. The findings underscore the significance of brand trust and affective commitment in relationship formation and emphasize consumers' potential to enhance their relationships via positive management. The findings of this research provide national apparel companies with critical insights for developing branding and marketing strategies to promote fashion apparel brands.

Leveraging social exchange relations to anticipate turnover among emotionally exhausted flight attendants

Bilal Ahmad — 2024-12-30

Emotional exhaustion, inherent to flight-attendants’ occupation, leads to their turnover posing a significant cost of rehiring and training. Literature extensively investigates the causes of flight attendants' turnover, but have not explored how their workplace exchange relationships unfold during the period between their decision to leave and their actual departure. Study results indicate a significant inclination (64%) among emotionally exhausted flight-attendants to consider leaving their jobs, with surface acting intensifying this effect (71%). Consequently, their contributions to TMX and LMX decrease by 36% and 41% respectively. While turnover intentions may not always be expressed, the observable decline in TMX and LMX can act as early warning. These declines allow managers to intervene in a timely manner and possibly prevent employee turnover.

Sustaining Business Travel in a Post-Pandemic World Factors Influencing Decisions in Asia Pacific

Colin Law — 2024-12-30

International trade has been critical in supporting a country’s economic growth. The COVID-19 pandemic has changed the business environment dramatically. Businesses have replaced real encounters with virtual platforms. Despite the gradual reopening of international borders, some anticipate a reduction in international business travel in the post-pandemic era, while others believe that business travel will never return as businesses adapt to technology, replacing face-to-face meetings. This study aims to determine the factors influencing decision-makers when approving business travel during and after the pandemic era in the Asia-Pacific region. The six factors affecting the holdback force examined include trip alternatives, general risk, client resistance, affordability, convenience, and flight and route risks. A total of 2070 questionnaires were distributed to the corporate travel decision-makers in nine countries in the Asia Pacific region. The empirical results from the structural equation modeling (SEM) revealed that client resistance influences the holdback decision forces most. They were followed by flight and en route risk, convenience, trip alternative, affordability, and general risk. The analysis offers insight into the holdback decision factors that force corporate travel decisions in Asia Pacific.

Green Leaders, Green Performance: The Mediating Role of Pro-Environmental Behavior

Hooria Anis — 2024-12-30

The study aims to suggest the relationship between green transformational leadership and environmental Performance. Moreover, propositioning the mediating role of Pro-environmental behavior. The conceptual framework developed in the present study is supported by the Stimulus Organism Response theory. The propositions are made from the perspective of the tourism & hospitality sector of Pakistan. The research highlights the theoretical and practical implications furthermore limitations and future research directions are also underlined.

Effect of Board Gender Diversity on Firm Performance: Evidence from Pakistan

Kalsoom Akhtar — 2025-03-14

Purpose- The goal of this paper is to examine whether or not the presence of women on boards influences the financial overall performance of corporations. This study builds upon different researches which have earlier tries to decide the effect of variety of female administrators in Pakistan corporate board on their financial performances. Women director is much hard working as compare to male director and women director are much hardworking in each field. Women director is less risky and taking decision is much better as compare to male director.

Study Design/Methodology/Approach – In this research the author uses the sample of listed financial companies in Pakistan stock exchange 2011-2019. In this research ordinary least square (OLS) regression are used. In this research use the panel data oftotal observation 415 firm years. All the data are collected of annual reports of the financial organizations that had been enlisted on Pakistan stock exchange.

Finding –In order to test of hypothesis, we selected the 415 financial firms which are recorded on Pakistan stock exchange for the duration within 2011-2019. After this the current work concludes that the percentage of female directors onboard is not much significant and that it could not influence the economic output of the firms.

Originality/Value- The revised organizations Act, 2017 has mandated that the appointment of at the least one-woman director in convinced classes of indexed groups in Pakistan stock exchange. The point of interest of this study is on finding and reading the effect of gender diversity on company overall performance.

Exploring the Dimensions of Memorable Tourism Experience: A Netnography Study on Lahore Museum

Adeel Naqvi — 2025-03-14

Cultural tourism, a main type of tourism, where tourists want to learn about, experience, and interact with various cultural attractions and spirituality at different tourist destinations. So, the purpose of this study is to explore the determinants of memorable tourism experience through netnography at Lahore Museum. Authors collected online reviews about Lahore Museum from TripAdvisor website and through NVivo software performed content and sentiment analysis. Authors found authenticity, atmospherics, engagement, behavioral intention, quality of services and place attachment as determinants of memorable tourism experience. Theoretically, by finding a novel dimension—place attachment—this study enhances our knowledge of the significance of tourism experiences. As a result, the study offers administrators of museum on how to create an unforgettable tourist experience for tourists.

Talent Management practices and Innovativeness Performance: A Mediating Role of organizational commitment

Dr. Sher Zaman Khan — 2025-03-14

A B S T R A C T

This study aimed to investigate the nature of association between talent management practices and innovativeness performance in public-sector universities Khyber Pakhtunkhwa (KP), Pakistan. Therefore, this study explores the effect of organizational commitment as a mediator on the relationship between talent management and innovativeness performance. Quantitative nature of the study came with survey to collect data from the faculty member of KP to test study hypotheses. Bunch of statistical techniques like correlation and regression specifically process model were applied to investigate the mediating effect of organizational commitment. Empirical findings showcased positive nature of relationship between talent management and innovativeness performance. Study results also verified partial mediation effect of organizational commitment in between the relationship of talent management and innovativeness performance. Our study contributed to the literature of innovativeness performance under the influence of organizational commitment and talent management. The study findings opened doorway for the public-sector universities of the province to emphasize on applying the talent management practices may result in desirable outcomes for the universities such as high levels of organizational commitment.

Keywords: Talent management, Innovativeness Performance, Organizational Commitment.