Journal of Tourism, Hospitality, and Services Industries Research (JTHS) https://journals.iub.edu.pk/index.php/jthsir <p>Established in 2020, Journal of Tourism, Hospitality and Services Industries Research (<em>JT</em><em>HS</em>) plays a prominent and promising role in the incubation, inspiring and influencing research in the study area of hospitality and tourism. <em>JT</em><em>HS</em> takes pride in publishing original and quality research enabling clear advancement in theory development. Our core purpose is to offer valuable practical knowledge related to hospitality and tourism. <em>JT</em><em>HS</em> publishes research that creates IMPACT through publishing academically rigorous, cross discipline and practically valuable research.</p> en-US jths@iub.edu.pk (Dr. Maria Hassan) hamid.murtza@iub.edu.pk (Dr. Muhammad Hamid Murtaza) Thu, 22 Feb 2024 11:12:18 +0000 OJS 3.3.0.13 http://blogs.law.harvard.edu/tech/rss 60 Exploring Subjective Knowledge Towards Organic Food Construct: Analyzing Interest of Pakistani Consumers Towards Organic Food https://journals.iub.edu.pk/index.php/jthsir/article/view/2005 <table style="font-weight: 400;"> <tbody> <tr> <td width="434"> <p>Urban water and air pollutions have made people around the globe more conscious regarding environmental issues. One of the major causes among others is the farm practices of synthetic chemical means to get more crop yields. Organic food is the solution, which is free of synthetic chemicals. People have started to claim organic food at grocery shops due to its health, good taste, and environmental benefits, which consequently boosted the demand of organic food in Pakistan. For this purpose, a descriptive analysis of 250 consumer responses; by using the mall intercept data collection method; was conducted by evaluating the mean values of subjective knowledge items through SPSS. Result outcomes showed that Pakistani consumers possessed subjective knowledge of organic food. This study outcomes would be beneficial for the organic food marketers to know the knowledge base of organic food among consumers and for policy makers who wish set in policy in the country regarding</p> </td> </tr> </tbody> </table> Yawar Abbas, Muhammad Waseem Asghar, Tasawar Javed, Javeria Azhar Copyright (c) 2023 Journal of Tourism, Hospitality, and Services Industries Research (JTHS) https://creativecommons.org/licenses/by-nc/4.0 https://journals.iub.edu.pk/index.php/jthsir/article/view/2005 Wed, 26 Jul 2023 00:00:00 +0000 Influence of Social Media Marketing in Choosing Sri Lanka's Eastern Area as a Tourist Destination https://journals.iub.edu.pk/index.php/jthsir/article/view/2009 <p style="font-weight: 400;">As the number of tourists visiting Sri Lanka got out grown, tourism related entities have begun applying social media marketing tactics as a means to advertise Sri Lanka. This study was conducted to fill a gap because there haven't been enough studies on the effect of social media marketing on the Sri Lankan tourism industry. The study then looks at the influence of social media marketing, social media marketing content, and social media marketing traits on travelers' choice of locations after they arrive in Sri Lanka. The conceptual framework was created based on the literature that was accessible after reviewing numerous studies that had been conducted in different nations. A Google survey questionnaire was used to conduct an online survey to collect data, and SPSS was used for data analysis. Study used a probability sampling approach to select the data set from defined population. According to the findings, there exist a correlation in sample of information, the perceived ease of use, and the electronic word of mouth and purchasing decisions. Perceived risk, however, indicates a negative correlation.</p> Abrose Iqbal Copyright (c) 2023 Journal of Tourism, Hospitality, and Services Industries Research (JTHS) https://creativecommons.org/licenses/by-nc/4.0 https://journals.iub.edu.pk/index.php/jthsir/article/view/2009 Wed, 26 Jul 2023 00:00:00 +0000 How Empowered Leadership in Pakistan's Public Sectors Enhances Employee Creativity a Mediating Role of Creative Self-Efficacy https://journals.iub.edu.pk/index.php/jthsir/article/view/2010 <p style="font-weight: 400;">This study's main objective is to better understand how empowered leadership in Pakistan's public sectors enhances employee creativity through the mediating role of creative self-efficacy. The most important success factors for every company, especially in the public sector, are job engagement and employee creativity. Questionnaire survey approach was employed by the researcher in the current quantitative study to collect data from participants. Survey participants included 176 employees working in Pakistan's private sectors. A simple random sample approach, which is a type of probability sampling, to gather data. Data analysis, data normality testing, and descriptive statistics were all performed using SPSS 26. Additionally, it has been shown that the link between empowered leadership, job engagement, and employee creativity has been mediated by creative self-efficacy. The new study adds the mediation function of creative self-efficacy between empowering leadership and employee creativity. Additionally, this study helps private sector employees in a variety of ways, such as by boosting their self-assurance, sense of purpose, and level of passion. This study helps businesses increase employee engagement, motivation, loyalty, and enthusiasm in their work in order to secure the company's success.</p> Fahad Anwar, Dr. Asad Afzal Humayun Copyright (c) 2023 Journal of Tourism, Hospitality, and Services Industries Research (JTHS) https://creativecommons.org/licenses/by-nc/4.0 https://journals.iub.edu.pk/index.php/jthsir/article/view/2010 Wed, 26 Jul 2023 00:00:00 +0000 Sustainable Tourism Strategy for the Wah Gardens https://journals.iub.edu.pk/index.php/jthsir/article/view/2013 <p>&nbsp;</p> <p style="font-weight: 400;">The unchecked and unplanned urbanization in developing countries are adversely deteriorating the historic character of the cities in Pakistan. The city’s historic profiles are diminishing not being part of the planning processes and the heritage is being destroyed at the name of modern developments. The integration of the historic values in addition to other tangible and intangible values of the cities in the form of historic sites and monuments is the only sustainable solution and way forward in the current scenario for sustainable urban development. This research documents the development of the Sustainable Tourism Strategy for the less well-known areas like the Wah Gardens (almost at the verge of being disappeared) situated in the Wah cantonment, Punjab. The Wah Gardens were abandoned after the Mughal rule and most of the historic features are lost due to the new developments in the surrounding areas or being over shadowed as not integrated in the planning. Wah Gardens comprising of gardens, pavilions, water tanks and natural spring was built during the sixteenth century.</p> Ramla Toor, Saima Gulzar, Faiqa Khilat, Jam Ayyaz Copyright (c) 2023 Journal of Tourism, Hospitality, and Services Industries Research (JTHS) https://creativecommons.org/licenses/by-nc/4.0 https://journals.iub.edu.pk/index.php/jthsir/article/view/2013 Wed, 26 Jul 2023 00:00:00 +0000 Effect of Employee Engagement, Organization Culture and Reward on Employee Performance: Moderating Role of Toxic Leadership https://journals.iub.edu.pk/index.php/jthsir/article/view/2033 <p style="font-weight: 400;">This study explains the moderating role of toxic leadership on the relationship of employee engagement, organization culture and reward with the employee job performance. The objectives of the study were to observe the relationship among these determinant factors and the task overall performance of employees and to analyze the impact of these determinant elements on the individual overall performance and also check the moderation effect on these determinant factors. Information was gathered from the different universities of Bahawalpur, Punjab, Pakistan. The Cross-sectional survey technique is used in this research, as this study is quantitative research approach. Primary data were gathered with the help of 5-point Likert-Scale survey and 303 responses were correctly filled and returned. The closed ended survey is used to accumulate information and the SPSS software version 23 and smart PLS 3.0.0 is used to assess the empirical data. There are three independent variables; employee engagement, organization culture and the reward and incentives whereas there is only one dependent variable that is employees’ job performance and only one moderator that is toxic leadership.</p> <p style="font-weight: 400;">&nbsp;</p> Shahpeera Ashfaq, Hanzla Ahmad Copyright (c) 2023 Journal of Tourism, Hospitality, and Services Industries Research (JTHS) https://creativecommons.org/licenses/by-nc/4.0 https://journals.iub.edu.pk/index.php/jthsir/article/view/2033 Wed, 26 Jul 2023 00:00:00 +0000 Abusive Supervision, Job Performance, and Creativity: Role of Creative Self-efficacy in Public Sector Organizations https://journals.iub.edu.pk/index.php/jthsir/article/view/2034 <p style="font-weight: 400;">The present study investigates the effect of Abusive Supervision, Employee Performance, and Employee Creativity: The Role of Creative Self-Efficacy in public sector organizations in Pakistan. We have utilized social cognition theory to investigate how leadership influences employees’ creativity and the COR theory used in the study. Both theories are supported by the study. We gather the data through emails, or by face-to-face distributed questionnaires. The sample size is 350, and questionnaires were distributed and collected data from different public organizations. By using the SPSS, we get the results. After getting the results, Abusive supervision and creativity have a significant relation. Abusive supervision and creative self-efficacy have a significant relation. Creative self-efficacy and creativity have a significant relation. The implications of our study for both theory and practice are discussed. This study is anticipated to fill in some of the gaps in the body of knowledge regarding abusive supervision in Pakistan’s public sector organizations because there has not been much research in that area.</p> Saima Iqbal, Murad Shoaib Khan Copyright (c) 2023 Journal of Tourism, Hospitality, and Services Industries Research (JTHS) https://creativecommons.org/licenses/by-nc/4.0 https://journals.iub.edu.pk/index.php/jthsir/article/view/2034 Wed, 26 Jul 2023 00:00:00 +0000 Assessing the Factors Affecting the Preferences of Housing in Hyderabad https://journals.iub.edu.pk/index.php/jthsir/article/view/2052 <p>Gated communities are quickly expanding and making a substantial contribution to spatial change. This, in turn, has a significant impact on local urban growth and integration into society. It is clear that more of this style of housing is being created around the country, and these structures appear to be becoming a major element of Pakistani home construction projects. The purpose of this study is to investigate the several factors of housing preferences by residence of Hyderabad Sindh Pakistan. Using primary data collected from residence of Hyderabad, this study propose a research model. In total 321 samples were used for data analysis using AMOS and SPSS software, a structural equation modeling (SEM) approach was used to analyze the proposed model. Findings indicates that environmental factor, property physical factors, distance factors, faculties are significantly related to housing preference. Additionally, results also indicates that financial factor also significantly related to housing preference. In last, this study also discussed the implication, and limitation of the study.</p> Zeeshan Pitafi, Shah Muhammad Kamran, Sheena Pitafi, Adnan Pitafi Copyright (c) 2023 Journal of Tourism, Hospitality, and Services Industries Research (JTHS) https://creativecommons.org/licenses/by-nc/4.0 https://journals.iub.edu.pk/index.php/jthsir/article/view/2052 Sun, 10 Sep 2023 00:00:00 +0000 A Sociological Analysis of Campus Crimes and Their Preventive Measures: “A Case Study of Universities in Jamshoro, Pakistan” https://journals.iub.edu.pk/index.php/jthsir/article/view/2173 <p style="font-weight: 400;">The author of this article has worked on the issue of Campus Crimes from socio-legal perspectives. Crime on university campuses have existed since their founding but this got public attention in 1980s, when media spotted over some violent crimes, which occurred on several school, college, and university campuses in United States. Present study aimed to explore sociological root causes of the campus crimes and preventive measures at universities in Pakistan. Study is conducted with qualitative and quantitative approaches of data collection; moreover, adopted Krejcie &amp; Morgan’s “Small Sample Techniques” for survey respondents. Survey study used self-designed questionnaire of .857 Cronbach’s Alpha reliability. Using SPSS, results are presented in simplest form of tables and charts. Study showed that, campus crimes could have similar causes, as to those which occur anywhere outside but their consequences are more complicated. Study will promote understanding about campus safety and security dilemma at higher educational institutions, esp. in Pakistan.</p> <p style="font-weight: 400;">&nbsp;</p> Shuja Muhammad Jalaluddin Khuhawar, Hamadullah Kakepoto Copyright (c) 2023 Journal of Tourism, Hospitality, and Services Industries Research (JTHS) https://creativecommons.org/licenses/by-nc/4.0 https://journals.iub.edu.pk/index.php/jthsir/article/view/2173 Sun, 24 Sep 2023 00:00:00 +0000 Credit Risk impact on Islamic Banks Listed in the Karachi Stock Exchange in Pakistan https://journals.iub.edu.pk/index.php/jthsir/article/view/2302 <p>This study examines the variables that impact the credit risk of Pakistani Islamic banks (IBs) in terms of credit quality. As such, this research requires a complete overview of credit risk factors and their effect on Pakistani Islamic banks' credit quality. In this study, all IBs registered on the Karachi Stock Exchange (KSE), which includes 10 IBs with data covering the years (2012-2022), have been included in the sample. Using the proportion of non-performing financing (NPF) to all Islamic bank financing, we can estimate credit risk. There are both Islamic bank-specific variables and macroeconomic variables that might contribute to credit risk in our study. Based on the findings of the multiple regression analysis, there appears to be a negative connection between the profitability, profit income, Islamic bank size, and Islamic bank type of each Islamic bank, as well as the amount of credit risk these IBs are exposed to in Pakistan. In addition, the results indicate that there may be a positive link between the level of credit risk in Pakistan's unemployment rate and banks' advanced credit quality. &nbsp;It is evident from the results, in any case, that banks' credit risk assessments do not appear to be significantly correlated with liquidity, growth, or gross domestic product. Islamic banks measure this. Overall, Islamic banks in Pakistan should take into account other factors besides liquidity, growth, and GDP when managing credit risk.</p> Muhammad Saeed iqbal, Dr. Sofi Mohd Fikri Copyright (c) 2024 Muhammad Saeed iqbal, Dr. Sofi Mohd Fikri https://creativecommons.org/licenses/by-nc/4.0 https://journals.iub.edu.pk/index.php/jthsir/article/view/2302 Fri, 16 Jun 2023 00:00:00 +0000