Journal of Tourism, Hospitality, and Services Industries Research (JTHS) <p>Established in 2020, Journal of Tourism, Hospitality and Services Industries Research (<em>JT</em><em>HS</em>) plays a prominent and promising role in the incubation, inspiring and influencing research in the study area of hospitality and tourism. <em>JT</em><em>HS</em> takes pride in publishing original and quality research enabling clear advancement in theory development. Our core purpose is to offer valuable practical knowledge related to hospitality and tourism. <em>JT</em><em>HS</em> publishes research that creates IMPACT through publishing academically rigorous, cross discipline and practically valuable research.</p> en-US (Dr. Maria Hassan) (Dr. Muhammad Hamid Murtaza) Fri, 30 Dec 2022 00:00:00 +0000 OJS 60 The Impact of High Involvement Work Practices on Job Demands and Employees Burnout <p style="font-weight: 400;">Current study investigates how HIWPs affect employee burnout and job demands in Pakistan's banking industry. Hence, we predicted that HIWPs would have a bad impact on staff burnout as well as requests. Employees of commercial banks listed on the Pakistan Stock Exchange who work in the banking sector provided the information. In five regions in the Punjab, self-administered questionnaires were provided to both Islamic and conventional banks. The study's findings were consistent with the model associations that were hypothesized, which indicated that high engagement work practices had a negative impact on all aspects of job demands. The outcome was the same for all employee burnout dimensions and high involvement work practices. In a stressed-out banking sector setting where turnover is high and maintaining qualified employees is a big concern, this study offers novel insights into the field of human resource literature. It also covers how managers may retain and develop their important workforce. The Asian setting was largely disregarded in earlier studies, necessitating additional empirical data from different cultural contexts. The paradigm utilized in this study had never been applied to Pakistan before. Hence, research on the connection between high involvement work practices, job demands, and burnout in Pakistan's banking sector was necessary.</p> Muhammad Arslan Nazir, Javiria Sanm, Arshad Ayyaz Copyright (c) 2022 Journal of Tourism, Hospitality, and Services Industries Research (JTHS) Wed, 14 Dec 2022 00:00:00 +0000 Social Media Advertisement Impact on Consumer Behavior <p style="font-weight: 400;">for all type advertising and marketing activities. A lot of time, money and resources are being investing by the organizations for social media advertisements. There is always a challenge that how social media advertisement influence the consumer buying behavior successfully. Thus, this study aims to recognize and test the key factors related to social Media advertising that could influence the consumer purchasing behavior. The study was conducted in Faisalabad city. It was a consumer-based study, and questionnaires were completed from the 300 social media users who are selected using convenient sampling technique. Validity and reliability of the data has also been tested through appropriate statistical technique whereas descriptive statistics and regression is used to analyze the data. Finally, the finding of this research is presented in the form of this paper.</p> Anum Choudry, Dr. Abou Bakar, Dr. Amjad Saeed Copyright (c) 2022 Journal of Tourism, Hospitality, and Services Industries Research (JTHS) Wed, 14 Dec 2022 00:00:00 +0000 Factors Affecting the Impulse Purchase Intentions for Luxury Pret <p style="font-weight: 400;"><em>The purpose of this study is to examine the effect of advertising</em> <em>cues, attitude, perceived price, and subjective norms on the</em> <em>impulse purchase intentions in the context of fashion pret. This</em> <em>study incorporated survey method for data collection and the 386</em> <em>personally administered questionnaire were distributed among</em> <em>visitors from three high customer traffic</em> <em>malls in the provincial</em> <em>capital of the Province Punjab Lahore. However, 272 responses</em> <em>were used in SPSS 25 and Smart PLS-3 for data analysis. The</em> <em>result found that advertising cues, customer attitude, perceived</em> <em>price and subjective norms showed significantly positive impact</em> <em>on the impulse purchase intentions in the context of fashion pret.</em> <em>Further, this study offers contribution towards brand managers and</em> <em>advertisers particularly in the field of fashion industry. Policy</em> <em>makers may also find important references from this study to</em> <em>develop policy guidelines. Moreover, this study discussed some</em> <em>limitations while performing this research. Finally, this article</em> <em>offers future research suggestions for further development in thi</em><em>s </em><em>area.</em></p> <p style="font-weight: 400;"> </p> Dr. Yawar Abbas, Mavra Nadeem, M Naeem Javeed, Javerai Azhar Copyright (c) 2022 Journal of Tourism, Hospitality, and Services Industries Research (JTHS) Wed, 14 Dec 2022 00:00:00 +0000 Effect of Sustainable HRM Practices on Job Performance: Mediating Role of Employee Retention <p style="font-weight: 400;">The primary objective of this research was to investigate the mediating role of employee retention in the relationship between employee empowerment, high-performance work systems, and job performance in the health sector. A cross-sectional study design was used, and data was collected from the health sector operating in South Punjab, Pakistan. Statistical random sampling method was employed, to a sample of 550 employees the questionnaires was randomly distributed for data collection through a self-administered plan. SPSS software was used and Partial Least Squares Structural Equation Modelling (PLS-SEM) technique was employed for testing of research hypotheses. Current study based its investigation into theory of performance. The findings showed that the relationship between employee empowerment and job performance was insignificant, but the relationship between high-performance work systems and job performance was significant. Additionally, employee retention has a significant mediating effect on the relationship between High Performance Work System, and job performance. The results provide insight for the government, practitioners, and policymakers to better understand the impact of various sustainable human resource management practices on job performance.</p> <p style="font-weight: 400;"> </p> Rana Mumahhad Shahid Yaqub, Alizay Qasim, Muhammad Awais Javeed, Zobia Javeed Copyright (c) 2022 Journal of Tourism, Hospitality, and Services Industries Research (JTHS) Wed, 14 Dec 2022 00:00:00 +0000 Effect of COVID-19 Fear on Worker’s Well-being: A Hope Intervention Approach for Services Sector <p style="font-weight: 400;">The current study has investigated the mechanism of COVID-19 deteriorating workplace well-being. The study detemines that people confronting a surge in fear of COVID-19 start losing hope resulting in damaged well-being. The workplace well-being scale as developed by Bartels et al., (2019) was amended to meet the requirements of the current context. Hence, the authors added a phrase before items (during current COVID-19, and remote working need) to relate the scale with the current study. The study found a significant relationship between fear of coronavirus and the workplace well-being of remote workers. A significant mediation was observed through the hope construct. Hence, established that COVID-19 is damaging workplace well-being. The study also has certain limitations, as COVID-19 is a recent pandemic not much literature is present to support the phenomenon. Future researchers might go for a greater data set for generalizing the phenomenon. A cross-country analysis could present great insights into the model. It is a timely decision for policymakers, politicians, managers, academicians, and practitioners to devise strategies to control the phenomenon.</p> Kinza Tahir, Muddasir Hussain Copyright (c) 2022 Journal of Tourism, Hospitality, and Services Industries Research (JTHS) Wed, 14 Dec 2022 00:00:00 +0000