SAHU, H. R.; MUSHTAQ, D.; SATTAR, S.; CHUGTAI, H. A. From Clicks to Connections: Exploring the Role of Social Media and e-WOM in Shaping Brand Engagement through Total Customer Experience in South Punjab. South Asian Review of Business and Administrative Studies (SABAS), [S. l.], v. 6, n. 2, p. 127–146, 2024. DOI: 10.52461/sabas.v6i2.3430. Disponível em: https://journals.iub.edu.pk/index.php/sabas/article/view/3430. Acesso em: 19 apr. 2025.