AHMAD KHAN, F. .; UMER QUDDOOS, M. .; NAWAZ, Z. .; HANIF, F. . Feminine and Masculine Brand Personalities and Consumer-based Brand Equity: An Explanation through Dual Mediation Model. South Asian Review of Business and Administrative Studies (SABAS), [S. l.], v. 4, n. 1, p. 15–30, 2022. DOI: 10.52461/sabas.v4i1.1022. Disponível em: https://journals.iub.edu.pk/index.php/sabas/article/view/1022. Acesso em: 20 apr. 2024.