UR REHMAN, S. Impact of Innovative Brand Experience on Brand Loyalty: Mediating Role of Brand Love. South Asian Review of Business and Administrative Studies (SABAS), [S. l.], v. 2, n. 1, p. 53–64, 2020. DOI: 10.52461/sabas.v2i1.443. Disponível em: https://journals.iub.edu.pk/index.php/sabas/article/view/443. Acesso em: 18 may. 2024.