Balouch, Bismah, and Zonaib Tahir. “The Role of Gender and Content Format towards Enhancing the Engagement on Instagram”. South Asian Review of Business and Administrative Studies (SABAS) 6, no. 1 (June 30, 2024): 1–12. Accessed November 19, 2024. https://journals.iub.edu.pk/index.php/sabas/article/view/3053.