South Asian Review of Business and Administrative Studies (SABAS) 2023-04-18T08:47:43+00:00 Dr. Owais Shafique Open Journal Systems <p>The South Asian Review of Business and Administrative Studies (SABAS) under ISSN: 2710-5318 &amp; ISSN (E): 2710-5164 is an international, open access, peer-reviewed academic journal focusing on all topics related to business management and administrative sciences with a particular emphasis on the South Asia region. The journal is initiated keeping in view the unique socio-cultural position of South Asian region in Asian continent and the huge size of its market. Pakistan being the balanced and multicultural space in South Asian region will be the best place to showcase this important journal. The journal is published by University Press, The Islamia University of Bahawalpur Pakistan and managed independently by the editorial board under the umbrella of the Center for Business Research and Consulting (CBRC), Institute of Business Management and Administrative Sciences, The Islamia University of Bahawalpur Pakistan.<span class="Apple-converted-space">&nbsp;</span></p> Efficacy of Opt-in vs. Opt-out Default Nudges to Encourage Socially Responsible Investing: The Moderating Role of Financial Literacy 2023-04-13T05:34:02+00:00 Khadija Ashfaq Abdul Raheman <p>This study intends to investigate the impact of opt-in and opt-out default nudges on Pakistani investors' decisions to make socially responsible investments, with the moderating influence of investors' financial literacy. A commercial online panel is used to gather data as part of an experiment with an incentive-based online survey. A total of N = 518 individuals are randomly assigned to two treatment groups—opt-in and opt-out—and one control group. The empirical findings of this study show that, although being less effective than the opt-out nudge effect, the opt-in nudge effect nevertheless has a considerable impact on SRI decisions. The study's results also show that financial literacy moderator has partially significant impact on the efficacy of default nudges. In order to improve investment instruments that might encourage SRI investment in society, SRI policymakers can benefit from this study.</p> 2023-04-13T00:00:00+00:00 Copyright (c) 2023 Khadija Ashfaq, Abdul Raheman Marketing Analytics Implementation Strategies Exploration for Organizational Transformation at Askari Cement: A Case Study Analysis 2023-04-18T08:47:43+00:00 Imran Bashir Dar Muhammad Naeem Khan Manzoor Ali <p>Marketing Analytics is a strategic shift where companies need to explore and identify the managerial dynamics of marketing analytics in terms of the implementation strategies that are adapted or preferred by the management for transforming the organisation. This study is about the same in terms of a cement manufacturing company. As much of the research concerning the problem area is focused on IT-intensive companies, this research endeavour would enrich the current research in terms of mapping the marketing analytics implementation strategies for organisational transformation in a developing economy.</p> 2023-04-18T00:00:00+00:00 Copyright (c) 2023 Imran Bashir Dar, Muhammad Naeem Khan, Manzoor Ali