https://journals.iub.edu.pk/index.php/sabas <p>The South Asian Review of Business and Administrative Studies (SABAS) under ISSN: 2710-5318 &amp; ISSN (E): 2710-5164 is an international, open access, peer-reviewed academic journal focusing on all topics related to business management and administrative sciences with a particular emphasis on the South Asia region. The journal is initiated keeping in view the unique socio-cultural position of South Asian region in Asian continent and the huge size of its market. Pakistan being the balanced and multicultural space in South Asian region will be the best place to showcase this important journal. The journal is published by University Press, The Islamia University of Bahawalpur Pakistan and managed independently by the editorial board under the umbrella of the Center for Business Research and Consulting (CBRC), Institute of Business Management and Administrative Sciences, The Islamia University of Bahawalpur Pakistan.<span class="Apple-converted-space">&nbsp;</span></p> The University Press, The Islamia University of Bahawalpur Pakistan en-US South Asian Review of Business and Administrative Studies (SABAS) 2710-5318 <p>The authors submitting and publishing in SABAS agree to the copyright policy under Creative Commons CC-BY-NC 4.0 International license (Attribution-Non Commercial 4.0 International). Under this license, the authors published in SABAS retain the copyright including publishing rights of their scholarly work and agree to let others remix, tweak, and build upon their work non-commercially.&nbsp;</p> https://journals.iub.edu.pk/index.php/sabas/article/view/1831 <p>This study intends to investigate the impact of opt-in and opt-out default nudges on Pakistani investors' decisions to make socially responsible investments, with the moderating influence of investors' financial literacy. A commercial online panel is used to gather data as part of an experiment with an incentive-based online survey. A total of N = 518 individuals are randomly assigned to two treatment groups—opt-in and opt-out—and one control group. The empirical findings of this study show that, although being less effective than the opt-out nudge effect, the opt-in nudge effect nevertheless has a considerable impact on SRI decisions. The study's results also show that financial literacy moderator has partially significant impact on the efficacy of default nudges. In order to improve investment instruments that might encourage SRI investment in society, SRI policymakers can benefit from this study.</p> Khadija Ashfaq Abdul Raheman Copyright (c) 2023 Khadija Ashfaq, Abdul Raheman https://creativecommons.org/licenses/by-nc/4.0 2023-04-13 2023-04-13 5 1 1 16 10.52461/sabas.v5i1.1831 https://journals.iub.edu.pk/index.php/sabas/article/view/1838 <p>Marketing Analytics is a strategic shift where companies need to explore and identify the managerial dynamics of marketing analytics in terms of the implementation strategies that are adapted or preferred by the management for transforming the organisation. This study is about the same in terms of a cement manufacturing company. As much of the research concerning the problem area is focused on IT-intensive companies, this research endeavour would enrich the current research in terms of mapping the marketing analytics implementation strategies for organisational transformation in a developing economy.</p> Imran Bashir Dar Muhammad Naeem Khan Manzoor Ali Copyright (c) 2023 Imran Bashir Dar, Muhammad Naeem Khan, Manzoor Ali https://creativecommons.org/licenses/by-nc/4.0 2023-04-18 2023-04-18 5 1 17 26 10.52461/sabas.v5i1.1838