South Asian Review of Business and Administrative Studies (SABAS) https://journals.iub.edu.pk/index.php/sabas <p>The South Asian Review of Business and Administrative Studies (SABAS) under ISSN: 2710-5318 &amp; ISSN (E): 2710-5164 is an international, open access, peer-reviewed academic journal focusing on all topics related to business management and administrative sciences with a particular emphasis on the South Asia region. The journal is initiated keeping in view the unique socio-cultural position of South Asian region in Asian continent and the huge size of its market. Pakistan being the balanced and multicultural space in South Asian region will be the best place to showcase this important journal. The journal is published by University Press, The Islamia University of Bahawalpur Pakistan and managed independently by the editorial board under the umbrella of the Center for Business Research and Consulting (CBRC), Institute of Business Management and Administrative Sciences, The Islamia University of Bahawalpur Pakistan.<span class="Apple-converted-space">&nbsp;</span></p> The University Press, The Islamia University of Bahawalpur Pakistan en-US South Asian Review of Business and Administrative Studies (SABAS) 2710-5318 <p>The authors submitting and publishing in SABAS agree to the copyright policy under Creative Commons CC-BY-NC 4.0 International license (Attribution-Non Commercial 4.0 International). Under this license, the authors published in SABAS retain the copyright including publishing rights of their scholarly work and agree to let others remix, tweak, and build upon their work non-commercially.&nbsp;</p> What Is the Role of Transformational Leadership in SMEs? A Review Paper https://journals.iub.edu.pk/index.php/sabas/article/view/1021 <table width="623"> <tbody> <tr> <td width="454"> <p>Purpose: The aim of this research paper is to investigates the role of “TL (Transformational Leadership)” in SMEs (small and medium enterprises).</p> <p>Methodology: The methodology adopted is this study is Systematic literature review.&nbsp; Total 58 articles have been shortlisted out of 201 downloaded articles based on quality and relatability with topic and reviewed in order to reach conclusion. Articles publish in last 12 years in high-ranked Scimago journals (SRJ) are downloaded.</p> <p>Findings: This study provides a cross cultural view. This systematic review reveals that among all the advanced leadership styles, transformational leadership style is most influential in terms of survival, performance, organizational learning and innovation. Among the four components of transformational leadership, intellectual stimulation is highly associated with firm performance.</p> <p>Limitations of Research /Future Recommendations:&nbsp; the scope of this study is limited to just SMEs, and it will be interesting if future research analyze the impact of transformational leadership on public and private companies and corporations.</p> <p>Theoretical/ Practical Implication: This study added a synthesized view of “the role of transformational leadership in the SMEs” in the existing literature. This study provides a guide to the leader of SMEs regarding implications of transformational leadership in SMEs and suggest leaders to adopt transformational leadership in order to become an innovative firm and increase performance.&nbsp;</p> <p>Originality/Value: A comprehensive systematic review of the literature on the impact of transformational leadership on SMEs has been done in this study. This study stated the outcomes of TL in SMEs in different countries which increase generalizability.</p> </td> </tr> </tbody> </table> Shaista Jabeen Copyright (c) 2022 Shaista Jabeen https://creativecommons.org/licenses/by-nc/4.0 2022-06-30 2022-06-30 4 1 1 14 10.52461/sabas.v4i1.1021 Feminine and Masculine Brand Personalities and Consumer-based Brand Equity: An Explanation through Dual Mediation Model https://journals.iub.edu.pk/index.php/sabas/article/view/1022 <table width="623"> <tbody> <tr> <td width="454"> <p>Currently, it is difficult for marketers to excel by virtuously focusing on traditional marketing approaches. Thus, marketing managers are relying more on the gender of the brand, as individuals are more attracted towards those brands which are consistent with their personalities. It has been proposed that brand personality is a crucial source of consumer-based brand equity, but empirical research on the relationship between perceptions of brand personality and brand equity is sparse. Considering the importance of brand gender, this study has analyzed the effect of brand gender on consumer-based brand equity through two mediators (i.e., consumer-brand engagement and emotional brand attachment) through an empirical investigation of 299 respondents. The model was shadowed under self-congruity theory. Structural equation modelling was utilised to test hypotheses. Results show that if managers position their brands based on gender and when there is a match between consumer gender and brand gender, it will engage the customers more and attract them, which helps build consumer-based brand equity.</p> </td> </tr> </tbody> </table> Faheem Ahmad Khan Muhammad Umer Quddoos Zara Nawaz Fatima Hanif Copyright (c) 2022 Faheem Ahmad Khan, Muhammad Umer Quddoos, Zara Nawaz, Fatima Hanif https://creativecommons.org/licenses/by-nc/4.0 2022-06-30 2022-06-30 4 1 15 30 10.52461/sabas.v4i1.1022 Stress Management among Academics: An Insight for Federal Polytechnic, Bauchi - Nigeria https://journals.iub.edu.pk/index.php/sabas/article/view/1008 <table width="623"> <tbody> <tr> <td width="454"> <p>This paper explores stress and its management among academics with an insight for the Federal Polytechnic, Bauchi, Nigeria. Like many other higher public and private academic institutions, the Polytechnic has over the years silently lost a substantial number of its staff to stress, while some others have become temporarily and or permanently incapacitated, particularly the academics. This paper is a theoretical, secondary and qualitative study. The data were obtained from journals articles, conference papers and other public documents within and outside the Polytechnic. The literature also explored various fields related to organizations, employees and employers, psychology and education and found that stress result in death, permanent and temporary incapacitation of many academics some of which could be avoided by reduction and proper management of stress among the academics. The study made some specific in addition to the general recommendations in order to reduce and effectively manage stress among academics of the institution, including standardization the school Medical Centre and its services, consistent and sustained medical checkup on all Polytechnic employees, job redesigning, enforced proceeding on annual leave, an extra-ordinary means productivity award, extensive and intensive enlightenment and education on stress.</p> </td> </tr> </tbody> </table> Isah Shehu Mohammed Muhammad Fuad bn Othman Nazariah binti Osman Copyright (c) 2022 Isah Shehu Mohammed, Muhammad Fuad bn Othman, Nazariah binti Osman https://creativecommons.org/licenses/by-nc/4.0 2022-06-30 2022-06-30 4 1 31 42 10.52461/sabas.v4i1.1008 Brand Experience and Brand Commitment: Chartering New Directions https://journals.iub.edu.pk/index.php/sabas/article/view/1023 <p>The marketplace is gradually becoming more competitive and dynamic nowadays. In this scenario, the ultimate goal for brand managers is to achieve brand commitment. Considering the significance of brand commitment, this study explores the impact of brand experience on brand commitment via mediating influence of brand passion in light of the Stimulus-Organism Response Model. Moreover, this study evaluates the impact of brand image on brand experience and brand passion. The theoretical framework has been analyzed via structural equation modeling using AMOSS 22.0 by using data from 390 smartphone users. For the data collection, a structured questionnaire was used. The result indicates that brand passion mediates the relationship between brand experience and brand commitment. The existence of this mediation validates the application of the S-O-R model. Moreover, this research proves that brand image has a positive linkage with brand passion. Lastly, this research depicts that brand image plays the role of the antecedent of brand experience.</p> Fareeha Tahir Tahir Saeed Ammara Akram Khawar Naheed Copyright (c) 2022 Fareeha Tahir, Tahir Saeed, Ammara Akram, Khawar Naheed https://creativecommons.org/licenses/by-nc/4.0 2022-06-30 2022-06-30 4 1 43 58