South Asian Review of Business and Administrative Studies (SABAS)

The Role of Gender and Content Format towards Enhancing the Engagement on Instagram

Bismah Balouch — 2024-06-30

This study is aimed at exploring the effectiveness of Instagram’s different content formats and assessing the role of influencer’s gender on user engagement. In this regard, content analysis of the posts from 20 Pakistani male and female macro influencers, along with three focus group discussions were conducted. The results highlight that photos generate the highest average likes for both the male and female influencers. The deeper interaction of the audience with long videos is evident from the most comments and shares. Interestingly, the female influencers receive higher likes across all content formats, especially in the categories of lifestyle, beauty, and fashion. On the contrary, the long videos posted by the male influencers attain higher shares, particularly in the fitness and technology categories.

Focus group discussions provide additional insights into user preferences and behaviors. Participants prefer photos for quick consumption, short videos for their engaging nature, and long videos for detailed content. Personal Stories are favored for their authenticity. Gender-specific engagement patterns show that content from female influencers resonates more with female audiences, while male influencers' content is appreciated in niche categories by male audiences. In order to optimize engagement and enhance influencer marketing effectiveness, brands should undertake a mix of various content formats and gender specific campaigns.

Impact of External Governance Mechanisms on Firms’ Efficiency: Evidence from Non-Financial Firms Listed on Pakistan Stock Exchange

Sohail Aziz — 2024-06-30

The review is intended to examine the effect of outside administration components on firms' proficiency in Pakistan. The review covers the period from 2009 to 2020. The review factors are voice and responsibility, government viability, administrative quality, law and order, control of debasement and productivity. STATA has been utilised to examine the connection between factors. The relationship among the factors has been tried, and resource turnover is used as a productivity measure. The aftereffects of the review show a positive and massive connection between voice res, responsibility and productivity. At the same time, government viability, administrative quality and control of defilement are adversely connected with proficiency. Law and order aren't measurably massive in terms of firms' productivity. To the best of the maker's data, this is the essential pack in Pakistan, which ponders the impact of outside organisations on firms' efficiency.

Examining the Impact of Financial Inclusion, Tourism and Renewable Energy on Environmental Sustainability: Evidence from NARDL Approach

Fatima Farooq — 2024-06-30

This paper aims at examining the effects of financial inclusion, renewable energy, tourism and economic growth on the environmental stability in Pakistan. It uses the Nonlinear Autoregressive Distributed Lag (NARDL) and Environmental Kuznets Curve (EKC) hypothesis. The goal of the study to uncover the non-linear relationship and long-run co-movement between such variables which spans through 2000-2023. Financial inclusion emerges as a critical factor, consistently reducing emissions in both the short and long run, with negative shocks having a more pronounced effect. The findings highlight the EKC pattern, where economic growth initially increases emissions, but beyond a certain point, further growth reduces them, signaling a transition toward environmental improvement. Renewable energy consumption plays a crucial role in lowering emissions, while tourism slightly increases them. The findings of this study can be useful for policy makers as this study also emphasized the fact that for the sustainability in Pakistan there is need to encourage financial commensurate with the need for green economy through sustainable tourism and renewable energy for the improved environmental sustainability.

Gender and Withdrawal Behavior: Evidence from the Banking Sector in Northern Province of Sri Lanka

V. Thanuja — 2024-06-30

This study examines the relationship between gender and withdrawal behavior of banking employees in the Northern Province of Sri Lanka. Employee turnover is an ongoing issue and a significant problem in the organization. It is costly for the organizations and depends on many reseasons. The employee shows withdrawal physically and psychologically. The withdrawal behavior of employees is measured by physical withdrawal behavior (PWB) and psychological withdrawal behavior (SWB). Utilizing quantitative research methods, data was collected through structured questionnaires distributed among banking staff. The study employs descriptive statistics, correlation analysis, and regression analysis with the collected data from 131 respondents in licensed commercial banks. The results of the study show that gender is positively and significantly associated with PWB and SWB. In addition to that, there is a significant mean difference between female and male staff on PWB and SWB. Importantly, the female staff’s mean withdrawal behavior in both terms is more than male staff. The findings of this study contribute to the existing literature on gender differences in workplace behavior and provide some insights and strategies into people management, especially recruitment, training and development, and leadership.

Impact of Perceived Organizational Support on Knowldge Sharing Behaviour

Rehmat Ullah Khan — 2024-06-30

Purpose: In the context of Human Resource Management, people including both Employers and Employees are intrinsically indulged into the folds of managing knowledge and advocating its sharing owing to worthwhile paybacks. In this study, researcher examined the relationship between Perceived Organizational Support (POS) and Knowledge Sharing Behavior (KSB) using people's Self-Concept (SC.

Design/Methodology/Approach: The hypothesis was tested utilizing a survey data set from 291 Trainees working at a renowned leadership training institute situated in district Mansehra of Khyber Pakhtunkhwa, Pakistan by using SPSS.

Findings: The outcome highlighted that the POS was affirmatively connected to KSB for people with codependent Self and people with an Autonomous Self. Generally, the regulating effect of SC put to light a new vista and created a niche for better comprehension of the linkage between POS and employees’ KSB.

Implications/Originality/Value: The study offers a plausible clue to the question of why organizational support does not often succeed in motivating employees to share their knowledge in the work-place.

The Effects of Climate Change on Migration and Challenges for Local Government: Case Study of District Umerkot Sindh

Abdul Rauf — 2024-06-30

This paper examines the impact of climate change on migration patterns and the challenges faced by local governments in District Umerkot, Sindh. It aims to understand how environmental changes such as drought, desertification, and unpredictable weather drive migration and affect governance. Using a mixed-methods approach, the study combines interviews with local authorities, community members, and migrants, along with an analysis of migration trends and climate data. The findings show that climate change is a key factor driving migration in Umerkot, placing significant pressure on local government resources, particularly in water management, healthcare, and housing. While specific to Umerkot, the research suggests that other regions could face similar issues, warranting further study. The paper emphasizes the need for local governments to develop stronger policies, allocate resources effectively, and engage communities to build resilience and support sustainable development. It provides valuable insights for policymakers on the intersection of climate change, migration, and governance in Pakistan.