Impact of Online Trade and Covid-19 on Consumer Behaviour in Covid-19: Evidence from Bank Employees

Authors

  • Shahid Hussain Institute of Business Administration, Khwaja Fareed University of Engineering and Information Technology Rahim Yar Khan.
  • Abdul Rasheed Institute of Business Administration, Khwaja Fareed University of Engineering and Information Technology Rahim Yar Khan.
  • Saad Ur Rehman Institute of Business, Administration, Khwaja Fareed University of Engineering and Information Technology Rahim Yar Khan.

DOI:

https://doi.org/10.52461/jbse.v1i1.1698

Keywords:

Online Trade, Consumer Behaviour, Corona Virus (Covid-19), SPSS, Pakistan

Abstract

This research documented the influence of Covid-19 and Online Trade on consumer behaviour in Pakistan. COVID-19 significantly impacts communal health and creates rapid variations in lifestyle, social isolation, and household segregation, with societal and economic effects. This specifies that the country's economic growth in the country has declined. Data is collected through a questionnaire using Google forms from bank employees in Pakistan. SPSS is employed to analyse the data. Results showed a significant and positive relation between online trade and consumer behaviour. It is also revealed that Covid-19 has a negative but significant impact on consumer behaviour. The outcome displays that China is a major producer, and substantial industrial numbers are closed.

Journal of Banking and Social Equity (JBSE)

Downloads

Published

2022-06-30

How to Cite

Hussain, S., Rasheed, A., & Rehman, S. U. (2022). Impact of Online Trade and Covid-19 on Consumer Behaviour in Covid-19: Evidence from Bank Employees. Journal of Banking and Social Equity (JBSE), 1(1), 1–8. https://doi.org/10.52461/jbse.v1i1.1698

Issue

Vol. 1 No. 1 (2022): Journal of Banking and Social Equity (JBSE)

Section

Articles

License

Copyright (c) 2022 Shahid Hussain, Abdul Rasheed, Saad Ur Rehman

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.