The relationship between Islamic bank products, client attraction and business expansion: Evidence from Pakistani banking industry

Abstract

This research article investigates the relationship between Islamic bank products, client attraction, and business expansion in the Pakistani industry. The study utilizes a survey of Islamic bank customers and employs structural equation modeling to test the proposed relationships. The results indicate that Islamic bank products have a positive relationship with both client attraction and business expansion, and that client attraction mediates the relationship between Islamic bank products and business expansion. The implications of these findings for the Islamic banking industry in Pakistan and beyond are discussed, as well as limitations and potential avenues for future research.