Gender Equality and Social Justice for Women Entrepreneurship Career Choice in Pakistan: A Mediating Role of Opposite Gender Support

Abstract

This first objective of this study was to measure (a) the impact of gender equality on women entrepreneurial career choice and (b) the impact of social justice on women entrepreneurial career choice. The second objective of this study was to investigate the mediating role of opposite gender support in the relationship between (a) gender equality and women entrepreneurial career choice and (b) social justice and women entrepreneurial career choice. Using purposive sampling, 307 usable responses were collected from women entrepreneurs in Pakistan to test the hypotheses. RStudio was used for analysis of data using “seminr” library. The study concludes that both gender equality and social equity have a significant but medium effect on women entrepreneurship career choice.