Effect of Digital Literacy Skills on Work Performance and Creativity

A Case of College Librarians in Punjab, Pakistan

Abstract

This study aimed to examine the effect of digital literacy skills on work performance and creativity among the college librarians in Punjab, Pakistan. It also explored how information skills, digital transformation, and digital tools influence task performance, contextual performance, counterproductive work behavior, and creativity. A quantitative research design was adopted using a structured questionnaire. A total of 222 questionnaire were distributed, out of which 214 were fully completed and returned, achieving a 96% response rate. Descriptive and inferential statistical methods were used to analyze the collected data. The findings revealed significant and strong correlation between the digital literacy skills, work performance and creativity. This shows that higher level of digital literacy skills enhance the work performance and creativity of college librarians. Furthermore, findings of the simple linear regression test is also supported and indicating that digital literacy skills have predicts the creativity and work performance. The findings of the study highlights the need of various training programs related to digital literacy skills to increase the efficiency of librarians. Moreover, integration of these skills into various professional development programs can enhance the creativity and work performance in the modern digital environment. This study incorporated framework that interrelate the digital literacy skills with work performance and creativity, an area with rarely explored in the context of college librarians. It also provides evidence regarding the important role of digital competencies in increasing the innovation, ethical practices and efficiency in various library services.