Promotion of Information Services and Resources in University Libraries

Authors

  • Naimat Ullah Shah Higher Education Department Khyber Pakhtunkhwa
  • Haroon Idrees Department of Information Management , University of Sargodha

DOI:

https://doi.org/10.52461/jimp.v1i1.547

Keywords:

University Libraries., Promotional Activities, Information resources,, Information services,

Abstract

This research aimed to identify how libraries promote their services and resources for awareness creation among library patrons and the role of the library staff in creating this awareness among users about information services and resources. The study was undertaken through a questionnaire-based survey. Data collection procedures were completed in two phases. In the first round, the data were collected from 13 in-charge librarians/ marketing officers and in the second round, data were collected from 243 library users. Data were analyzed using SPSS. Results demonstrate that planning and implementing promotional activities provide a chance to evaluate the utilization of information resources and services. Promotional activities not only create awareness but also justify the budget spent on the acquisition of information resources.

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Published

2021-10-22

How to Cite

Shah, N. U., & Idrees, H. (2021). Promotion of Information Services and Resources in University Libraries. Journal of Information Management and Practices, 1(1), 46–59. https://doi.org/10.52461/jimp.v1i1.547

Issue

Vol. 1 No. 1 (2021): Journal of Information Mangement and Practices

Section

Articles

License

Copyright/License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in JIMP. JIMP is using (CC BY-NC-ND 4.0), Attribution-NonCommercial-NoDerivatives 4.0 International.