Foundation of Corporate Social Responsibility and Innovation for Achieving Competitive Advantage

Abstract

The modern business environment requires organizations to constantly look for ways to gain a competitive advantage. This study bibliometrically describes and depicts the knowledge about corporate social responsibility and innovations as a source of competitive advantage. Current study extracted the 428 documents from WoS database for 2009 to 2023. This study applied a two stage bibliometric approach in the methodology part. In the first stage, the selection of the keywords:  “corporate social responsibility” OR “frugal innovation” OR “disruptive innovation” AND “competitive advantage” being used in the search bar of WoS database and in the second stage VOSviewer software was used on the data file extracted from the WoS database for bibliometric analysis techniques. The findings enabled us to identify how different regions of the glob that have contributed most significantly to the expansion of this field of knowledge as well as the most significant authors, articles and journals. Current study has some limitations like documents were extracted from only one database e.g. WoS and this study ignored the other sources like Scopus, Dimensions and Google scholar. Only published articles were included in the analysis for the period of 2009 to 2023. The findings have implications for research scholars, practitioners and policy makers for in-depth knowledge of the current study indicators and this research provides future trends in the development of CSR knowledge. The originality of the paper contributes to the knowledge of bibliometric approach to disseminate trend in CSR as most relevant source of competitive advantage from the WoS database.