The Responsible Role of Banking Services in Social Equity: A Thematic Analysis in Pakistani Perspective

Abstract

This research examined the role of banking services in promoting social equity in Pakistan. Qualitative data was collected by examining the documents related to marginalized communities, government agencies, and the banking sector in Pakistan. The findings indicated that access to banking services and financial literacy are major challenges faced by marginalized communities, and that the government and banking sector have an important role to play in promoting social equity. The research highlights the need for increased access to banking services, financial literacy, and inclusiveness in the provision of banking services, as well as the use of innovative solutions and sustained collaboration between stakeholders to ensure lasting impact. The theoretical and practical implications of this research provide insights for policymakers, regulators, and the banking sector in their efforts to promote social equity through the provision of banking services in Pakistan.