International Marketing Ethics From An Islamic Perspective

Authors

  • Samreena Akbar Khan
  • Hafiz Iftikhar Ahmad

DOI:

https://doi.org/10.52461/ulm-e-islmia.v27i1.342

Keywords:

Ethics, Business, Islam, Ethical Behavior, International Marketing, Business Ethics

Abstract

Foreign culture is needed to expand the global business, the specific information about the ethics for business in broader sense. The purpose of this Academic Research Paper is sharing of Islamic perspective on business ethics.  It provides the information about Islamic philosophy to expand business in Muslim culture.  Through this paper we can conclude the implications and collect suggestions for further research purpose. The international marketing follows the strong ethical doctrine. This will increase the standard of business at global level. This Academic Research Paper will review the framework that depends on Islamic values and an impact of ethics on global market.  It also provides the strengths of this structure which is strongly helpful for International market ethics. Islamic principles base on equity and justice. The issues of global market can be resolve through Islamic perspective. It also provides the structure of relationship between the Islamic Market Ethics and Global market ethics.

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Published

2020-07-07