The Impact of Televangelists on Contemporary Pakistani Society: A Critical Analysis of Their Preaching and Religious Influence

Abstract

The rise of televangelists in Pakistan has created a discussion over their influence on the religious landscape of the nation. Despite their helpful role in disseminating religious information and ideals, others contend that their preaching may foster intolerance and marginalize particular groups. This article uses a qualitative research approach to tackle the problem, reviewing relevant academic and popular literature as well as conducting survey with audiences of televangelists who could be interested in the topic. The findings of this study demonstrate that while televangelists have significantly influenced Pakistan's religious landscape, such effects have not always been favorable. Numerous televangelists spread a distorted version of Islam that is at odds with the rich religious and cultural traditions of the nation and may encourage the radicalization of particular groups, especially those who feel excluded from the dominant religious discourse. Given that Pakistan emphasizes the variety and depth of its religious traditions, these findings have practical ramifications for fostering inclusive and tolerant religious discourse in that nation. The study's conclusions have important ramifications since they emphasis the need for Pakistan to consider televangelism with greater scepticism. While televangelists can be helpful in spreading religious knowledge and ideals, it is crucial to carefully monitor their messages to make sure they don't incite bigotry or destroy the nation's multireligious heritage. In order to preserve Pakistan's multireligious legacy, this article suggests a more accepting and tolerant approach to religious discourse that encourages communication and understanding among various religious communities.