Digital Media Use and Religious, Moral and Cultural Effects on Female University Students of Punjab, Pakistan

Abstract

Digital media has made this world global village. Female university students are heavy consumer of digital media. Frequently access to digital media without any boundaries may impose various effects. The basic aim of current research study was to know the effects of digital media on religious, moral and cultural values of female university students belonging to Punjab, Pakistan. Females are symbolic representation of any society and to assess religious, moral and cultural elements, university is best place where freedom of gender brings significant changes in female students. Current study was conducted in public sector universities of Punjab Pakistan. It was survey based study and data was collected from 1157 female students. Study was historically theme of “Social Learning Theory” and “Uses and Gratification Theory”. The study revealed that digital media has captured almost all the factors of life of students and proved itself vital part of life. Internet is good source for getting religious information and internet has both positive and negative impacts on females regarding performing religious activities. Internet also has mixed effects on moral values of female students. Furthermore, digital media is source of importing foreign culture and fading Pakistani culture among the female of Pakistan.