Diversity Inclusion for Business and Economy: Analyzing Financial Literacy of Young Women Entrepreneurs and their Personality

Abstract

The study focuses on the entrepreneurial intention, the personality of the young women, and the entrepreneurial orientation. This research used a quantitative design based on the answers to the questionnaire conducted in 2021 and 2022 on a sample of 150 female students from three important Pakistani universities. The theory of planned behavior is used to support this research work. From the methodological point of view, several hypotheses have been developed and tested using path coefficient, checking reliability and validity through factor loadings, Cronbach alpha, AVE, and discriminate validity respectively. The results illustrate that there is a positive impact of financial literacy on female entrepreneur’s intentions to start a new business if they have an entrepreneurial orientation and a suitable personality trait that is openness to experience. Based on the existing literature, it is seen that in South Asian perspective and specifically in Pakistani context, very few studies have been conducted on this specific area and in this context. Therefore the stud presents theoretical as well as practical implications for future call mom furthermore it also guides the policymakers and those people who are in the helm of educational institutions of base for further improvement.