Understanding E-Learning Adoption in Pakistan: A TAM-based Analysis of Student Perceptions

Abstract

This research delves into the determinants shaping the adoption and acceptance of e-learning platforms among Pakistani students, employing the Technology Acceptance Model (TAM) as its foundational theoretical framework. The primary objective is to elucidate the intricate interrelationships among performance expectancy (PE), effort expectancy (EE), perceived usefulness (PU), perceived ease of use (PEOU), and behavioural intention (BI) in the context of e-learning technology utilization. Adopting a quantitative research methodology, this study surveys Pakistani e-learning users to systematically analyze the interplay between these pivotal constructs. The resultant findings offer substantial implications for educators, instructional designers, policymakers, and educational institutions, providing critical insights that can inform the strategic design, implementation, and enhancement of e-learning technologies. Ultimately, this research aims to contribute to the development of a more efficacious and inclusive e-learning environment for Pakistani students.