Effect of Entrepreneurial Passion and Entrepreneurial Knowledge on Entrepreneurial Intention: The Moderating Role of Social Support
This study extends the investigation on the direct association between entrepreneurial knowledge, entrepreneurial passion, social support, and entrepreneurial intention through development of a moderated mediation model. This study examined if entrepreneurial knowledge mediates this relationship between entrepreneurial passion and entrepreneurial intention. Drawing on social cognition theory using a sample of 350 valid responses collected from university undergrad students, study has established that firstly, entrepreneurial passion has a direct positive affect on entrepreneurial intention. Secondly, the indirect effect of entrepreneurial passion on entrepreneurial intention through the lens of entrepreneurial knowledge was significant and positive. Thirdly, social support had a positive and significant moderation on entrepreneurial intention. The study has practical implications for practitioners and policymakers in Pakistan.