Vol. 3 No. 02: Dec (2023)

Articles

• The Role of Firm’s Open-Innovation Performance in Firm’s Financial Performance: A Solution to Open-Innovation Challenges Evidence from Textile Industry of Pakistan

  Mahwish Yamin, waseem ul hameed

  16-33

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• Role and importance of culturally rich traditional residential Buildings toward heritage tourism and digital marketing in the historic city of Uch Sharif, Southern Punjab, Pakistan

  Ayaz Mahmood, Fatima Tuz Zahra, Bazla Manzoor

  34-43

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• The Role of Travel Vlogs on Consumer Engagement towards Destination Visitation

  Bakhtawar Nazir, Ahmed Aziz Sheikh, Muhammad Yasir, Maftuna Gaybullaeva

  44-72

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• Organizational Resilience moderating Employees Psychological Traits and Entrepreneurial Orientation Evidence from Tourism Sector of Pakistan

  Syed Muhammad Hussain Raza, Dr. Jamil Anwar

  73-99

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• Exploring the Influence of Medical Ethics on Physicians’ Ethical Behaviors: A Qualitative Study of Healthcare Stakeholders

  Dr Fazle MAlik Mian, Dr. Muhammad Asif, Dr. Zain Ullah

  100-116

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• Opportunities of heritage Tourism in Neelum Valley AJK

  Dr. Rukhsana Khan, Dr. Zafeer Hussain Kiani

  117-132

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• An Empirical Study on Supply Chain Risk Management of Healthcare Sector in Karachi, Pakistan: Issues, Challenges, and Future Agenda

  Syed Muhammad Haider Zaidi, Naheed Ghaffar

  133-153

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• The Mediation role of Customer Trust and Satisfaction on Green Banking and Customer Loyalty in toursim industry

  Dr Snober Javid, Umber, Muhammad Usman Islam, Moazzam Rauf

  154-172

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