Exploring Subjective Knowledge Towards Organic Food Construct: Analyzing Interest of Pakistani Consumers Towards Organic Food

Abstract

Urban water and air pollutions have made people around the globe more conscious regarding environmental issues. One of the major causes among others is the farm practices of synthetic chemical means to get more crop yields. Organic food is the solution, which is free of synthetic chemicals. People have started to claim organic food at grocery shops due to its health, good taste, and environmental benefits, which consequently boosted the demand of organic food in Pakistan. For this purpose, a descriptive analysis of 250 consumer responses; by using the mall intercept data collection method; was conducted by evaluating the mean values of subjective knowledge items through SPSS. Result outcomes showed that Pakistani consumers possessed subjective knowledge of organic food. This study outcomes would be beneficial for the organic food marketers to know the knowledge base of organic food among consumers and for policy makers who wish set in policy in the country regarding