Stress Tolerance, Job Satisfaction and Happiness in Sales Persons

Abstract

Identifying the relationship between stress tolerance, job
satisfaction and happiness in sales persons looking deeper
into the gender differences was the core aim of the study
based on the theoretical framework of Maslow hierarchy
of needs. In the current cross-sectional correlational study,
a sample of 150 participants (both male and female sales
person from various brands) was selected through
purposive sampling with an inclusion criterion of
education till secondary level. Cohen’s perceived Stress
Scale (Cohen, et al 1983), Job Satisfaction Survey
(Spector, 1997), and Oxford Happiness Questionnaire
(Hills & Argyle, 2002) were used along with the
demographic information. Results revealed highly
significant positive relationship between job satisfaction
and happiness. Stress was found to be negatively
correlated with job satisfaction and happiness which
confirms the hypothesis that stress tolerance has a positive
relationship with job satisfaction and happiness. Gender
seemed to have no impact on stress tolerance, job
satisfaction and happiness of sales persons. The findings
of the current study suggests further in-depth exploration
of the mediating role of other confounding variables. It has
practical implications for sales persons as they can better
understand aspects of job which brings happiness and
satisfaction, building resilience and stress tolerance.