Vol. 2 No. 01: June (2022)

Articles

• Perceived Justice, Perceived Price Fairness, and Perceived Severity Effecting Switching Intention: A Moderation by Switching Cost in Pakistan Telecom Industry

  Rana Muhammad Shahid Yaqoob, Sikandar Mukhtar, Zobia Javeed

  1-17

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• Direction and Destination Pattern of Fresh Oranges Export from Pakistan: A Markov Chain Approach

  Muhammad Zahid, Hassan Mujataba Nawaz Saleem

  18-30

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• Does COVID -19 Effect Intention to Adopt Mobile Banking Services? Role of Decomposed Theory of Planned Behavior

  Mahrukh Nadeem, Muhammad Rahies Khan, Rao Muhammad Rashid

  31-52

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• Assessing the Role of Mobile Banking Applications in Creating Brand Loyalty among the Consumers of Commercial Banks

  Muhammad Salman Azhar, Arooj Fatima, Muhammad Uzair Awais, Muhammad Ahsan Fawad

  53-65

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• Role of Fintech Innovation in Financial Inclusion: Avoiding Vulnerability of Cybercrime and Backwardness

  Razia Razzaq, Waseem ul Hameed, Muhammad Murad, Owais Shafique

  66-90

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