Marketing Analytics Implementation Strategies Exploration for Organizational Transformation at Askari Cement: A Case Study Analysis


  • Imran Bashir Dar Foundation University, Pakistan
  • Muhammad Naeem Khan University of Central Punjab, Pakistan
  • Manzoor Ali Riphah International University, Pakistan



Marketing analytics, askari cement, case study, organisational transformation


Marketing Analytics is a strategic shift where companies need to explore and identify the managerial dynamics of marketing analytics in terms of the implementation strategies that are adapted or preferred by the management for transforming the organisation. This study is about the same in terms of a cement manufacturing company. As much of the research concerning the problem area is focused on IT-intensive companies, this research endeavour would enrich the current research in terms of mapping the marketing analytics implementation strategies for organisational transformation in a developing economy.

Author Biographies

Imran Bashir Dar, Foundation University, Pakistan

Dr. Imran Bashir Dar, Assistant Professor, Foundation University Islamabad, Pakistan

Muhammad Naeem Khan, University of Central Punjab, Pakistan

Muhammad Naeem Khan, Assistant Professor, University of Central Punjab, Lahore, Pakistan

Manzoor Ali, Riphah International University, Pakistan

Manzoor Ali, MS Student, Riphah International University Islamabad, Pakistan


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How to Cite

Dar, I. B., Khan, M. N., & Ali, M. (2023). Marketing Analytics Implementation Strategies Exploration for Organizational Transformation at Askari Cement: A Case Study Analysis. South Asian Review of Business and Administrative Studies (SABAS), 5(1), 17–26.