Marketing Analytics Implementation Strategies Exploration for Organizational Transformation at Askari Cement: A Case Study Analysis
DOI:
https://doi.org/10.52461/sabas.v5i1.1838Keywords:
Marketing analytics, askari cement, case study, organisational transformationAbstract
Marketing Analytics is a strategic shift where companies need to explore and identify the managerial dynamics of marketing analytics in terms of the implementation strategies that are adapted or preferred by the management for transforming the organisation. This study is about the same in terms of a cement manufacturing company. As much of the research concerning the problem area is focused on IT-intensive companies, this research endeavour would enrich the current research in terms of mapping the marketing analytics implementation strategies for organisational transformation in a developing economy.
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