Impact of Digitalization on Authentic Leadership; A Qualitative Study on Information Technology and Software Industry of Pakistan

Authors

  • Sadia Ashraf University of Haripur, KP, Pakistan
  • Kamran Azam University of Haripur, KP, Pakistan
  • Tariq Iqbal Khan University of Haripur, KP, Pakistan

DOI:

https://doi.org/10.52461/sabas.v6i2.3715

Keywords:

Authentic Leadership, Digitalization, Information Technology and Software Industry

Abstract

This research is aimed to explore the authenticity of authentic leadership in the digital era in IT and Software Industry. Through qualitative data the study explores the challenges faced by leadership while showcasing their authenticity in online or remote dealings. Through purposive sampling technique, interviews were conducted with 20 experts which were analyzed through thematic analysis. The study identifies key themes that were highlighting the importance of transparency, emotional intelligence and adaptability in leadership. Furthermore, key challenges were identified as misinterpretation, empathetic behavior, trust and security in virtual work environment. This study would have some positive repercussions for leaders and organizations who are doing business in virtual work setting.

Author Biographies

Sadia Ashraf, University of Haripur, KP, Pakistan

PhD Scholar, Department of Management Science, University of Haripur, KP, Pakistan

Kamran Azam, University of Haripur, KP, Pakistan

Associate Professor, Department of Management Science, University of Haripur, KP, Pakistan

Tariq Iqbal Khan, University of Haripur, KP, Pakistan

Assistant Professor, Department of Management Science, University of Haripur, KP, Pakistan

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Published

2024-12-31

How to Cite

Ashraf, S., Azam, K., & Khan, T. I. (2024). Impact of Digitalization on Authentic Leadership; A Qualitative Study on Information Technology and Software Industry of Pakistan. South Asian Review of Business and Administrative Studies (SABAS), 6(2), 147–158. https://doi.org/10.52461/sabas.v6i2.3715