Investigation of the Dimensions and Measurement of Compensatory Consumption Behavior at Different Scales
DOI:
https://doi.org/10.52461/sabas.v6i2.3716Keywords:
Compensatory Consumption Behavior, Symbolic, Hedonic, Emotional Restorative, Resilience, Symbolic, EnhancementAbstract
This paper uses a quantitative research method to explore the structural dimensions of compensatory consumption behavior. Based on the compensatory consumption theory and existing research results, the connotation and structure of compensatory consumption behavior are analyzed, and a measurement scale containing five dimensions is developed through exploratory and confirmatory factor analysis. The study shows that compensatory consumption behavior includes five dimensions: symbolic, enhancement, hedonic, emotional recovery, and resilience, with a total of 26 questions. The scale has been tested to have high reliability and validity, providing a powerful tool for evaluating compensatory consumption behavior. Although this study strives to be rigorous in its methodology, there are still some limitations. First, compensatory consumption behavior is diverse and complex. This study only covers some typical dimensions, and more potential dimensions can be further explored in the future. Second, although the sample selection is representative, it is limited by resources and social relationships. Future research can expand the sample source to enhance the universality of the conclusions. Finally, this study focuses on the measurement of compensatory consumption behavior. In the future, it can be combined with specific situations and individual differences of consumers to further explore its occurrence mechanism and market impact.
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