Factors Affecting of Students' Preference towards Choosing University in South Punjab, Pakistan

Abstract

The purpose of the study to determine the factors affecting of Students' preference towards choosing University in South Punjab, Pakistan.  The higher education environment in Pakistan has become very aggressive and universities have to struggle for recruiting highly intellectual students. The students have become consumerists due to increasing fees of higher education institutes. The primary focus of this study was to uncover the factors that students consider dynamic related to their choice of university. The real wealth of a nation is the people and this wealth increase when its people gain more knowledge and become more self-dependent. Education performs a key role not only in the growth of the countries but also expansion fairness in individual life. Education is also very significant of each and every nation. Due to education all the developed economy are well developed and they have enhanced their educational strategies and attain them properly and development cannot be achievable without the skills and technical labor and it’s enhance the productivity and efficiency of people In Pakistan. In this study regression and correlation & (Baron and Kenny 1996) approach adopted and the sample size is collected from respondent is 278. Finally, this study revealed that distance from home, academic reputation, quality of teaching, job prospects, campus atmosphere have positive significant relationship on willingness to pay and also student preference towards choosing university but course suitability have insignificant impact on willingness to pay and students preference towards choosing university. Many parameters of the study, different adaptations, tests and experiments have been left for the future, due to time constraints and limitations. In future, it needs concerns a in depth analysis of particular mechanisms, new proposals to try different methods, or simply curiosity.