Role of Communicative Competence in Enhancing Performance at Workplaces

Abstract

In the present age, on account of rapid spread of technology, globalization, necessity of developing intellectual capital has become very intense. The satisfaction of this requirement has become challenging because of fresh realities surrounding people’s needs and demands, expectations of stakeholders, and workplace dynamics. First, the researcher in this paper assessed the importance and challenge of developing effective human resource. Secondly, the researcher compared and contrasted the two famous paradigms i.e., learning paradigm and performance paradigm to see to what extent these can help in developing effective human resource at higher education institutions. The insight gained from the examination of these paradigms led the researcher to suggest a number of strategies for processing and promoting learning for the purpose of strategically developing human resource that could be delivered to organizations so that they could realise their strategic objectives for enhancing their competitive advantages. The researcher in the end concluded that if these strategies were employed in the domain of Human Resource Development, optimal performance might be insured.