The Effect of E-information Services on University Brand Image and SMEs Sustainable Growth through E-learning and Entrepreneurs’ satisfaction with the moderating role of Enduring Involvement: A post-effect of covid-19 in Universities of Punjab
This study investigates the effect of information and communication technology, the quality of e-information, entrepreneurial e-learning education and entrepreneurial satisfaction on the university brand image. The population for the current study would be the entrepreneurial students of public and private universities in Punjab. For the conceptual study, findings would reveal the effect of ICT, e-service and e-information quality on university brand image and SMEs sustainable growth through mediating effect of e-learning education and entrepreneurs satisfaction and the moderating effect of enduring involvement of entrepreneurs. Moreover, this research will have specific consequences for universities to establish an e-learning network to face the COVID-19 situation for their entrepreneur students. It suggests for academic institutions to successfully incorporate the learning management framework to increase university brand image through e-education system.
Copyright (c) 2020 Farhan Sarwar Bajwa, Sulaman Hafeez Siddiqui, Dr. M. Sarwar Bajwa
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