Effect of Covid-19 Pandemic on Women Entrepreneurial Sustainability and Post-Pandemic Opportunities in SMEs of Punjab Pakistan

Abstract

The coronavirus disease is a worldwide health disaster that has affected the entire business sector and has destroyed the world economy. Governments are trying to control this pandemic by applying important SOPs including lockdown, quarantine, minimizing movements, and social distancing to prevent human health. The government has taken some preventive measures and tries to control the immense spread of this virus. We argue that Women SMEs in Pakistan have faced several challenges during this pandemic. The objective of this research is to identify the effects of women entrepreneurship during COVID-19 and their sustainability in the Punjab province of Pakistan. This study used the qualitative research approach and conducted telephonic interviews with the selected business female owners of SMEs in Punjab Pakistan