Vol. 4 No. 01: June (2024)

Articles

• Determining Behavioural Intention to Use Artificial Intelligence in the Hospitality Sector of Pakistan: An application of UTAUT Model

  Muhammad Sohaib Zafar, Zunaina Asghar, Arshma Malik, Muhammad Abubakar

  1-21

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• Assessment of Corporate Social Responsibility on Customer loyalty through moderating role of Servant Leadership and Customer Commitment Evidence from Telecommunication Industry

  Muhammad Aqib Shafiq, Muhammad Sajjad Khan

  22-43

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• Role of Ambidextrous Leadership in Enhancing Work Engagement and Organizational Performance. A study of healthcare professionals

  Waseem Rafiq, Noheed Khan

  44-63

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• The Role of Total Quality Management in Universities: Administrative and Teachers Staff Role of Total Quality Management in Universities: Administrative and Teachers Staff

  Dr.Romena Ali Romena, Sadia Mushtaq, Muhammad Aqeel Raza

  64-78

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• The Threats to Coastal and Marine Tourism of Pakistan

  Mr. Usman Bin Amin, Dr. Sadia Khanum, Dr. Manzoor Ahmad Naazer

  79-92

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• Impact of Domestic Financial Disasters on Islamic Banks Performance in Pakistan: An Empirical Approach

  Muhammad Saeed Iqbal, Kashif Saeed, Asim Masood, Sajjad Hussain, Muhammad Akhtar

  93-110

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• Interpersonal Dynamics in Pharmaceutical Marketing: Understanding the Influence on Doctor Prescription Patterns in Developing Countries

  Rana Muhammad Shahid Yaqub, Dr. Muhammad Imdad Ullah, Azhar Fareed, Muhammad Zubair Saeed

  111-128

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• Empirical and theoretical Analysis of Digital and Islamic Banks of Pakistan

  Nouman Nasir, Sanober Shaheen, Jawad Abdul Ghaffar, Muhammad Ammar Basharat

  129-153

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• THE EFFECT OF JOB SATISFACTION ON ETHICAL BEHAVIOR WITH THE MEDIATING ROLE OF INNOVATIVE WORK BEHAVIOR

  Muhammad Mehtab Ali, Hafiz Muhammad Hassan

  154-171

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• The Effect of Abusive Supervision on Work-Family Dispute: The Mediation Function of Psychological Trauma and the Moderating Impact of Support from the Family

  Hina Hayat, Usama Usman, Hira Qasim, Waqas Noor

  172-193

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• Impact of Human Resource Management Practices on Project Success in Project Based Organizations with Moderating Role of Project Managers Competences

  Noman Ishtiaq

  194-219

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• Influence of Virtual Reality (VR) Experience on Customer Purchase Intention in the Real Estate Industry of Pakistan

  Misbah Riaz, Sidra Pervez

  220-239

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