Utilizing Digital Economic Opportunities by Women SMEs in Supporting Economic Recovery

Abstract

Indonesia is one of the five countries with the largest global internet users. This opens up opportunities in the development of the digital economy, including recovery efforts post-covid-19 economy. MSMEs as an economic base where the majority of actors are women. This study aims to analyze the opportunities and positions of women's SMEs; policies and infrastructure; as well as challenges and critical factors in developing the digital economy in the context of national economic recovery. The concepts (recommendations) needed in the development of a digital economy by women MSMEs in economic recovery include overcoming digital inequality between regions; strengthening digital literacy; integration of entrepreneur education curriculum (generation Y and Z); as well as enhancing the capacity of digital services in the economic base sector. At the business actor level, things that need to be done are strengthening productive business capital; provision of sales network facilities (networking); increasing product-added value with innovation; as well as protecting (Benchmark E-Mommerce) MSMEs.