Social Media Advertisement Impact on Consumer Behavior

Abstract

for all type advertising and marketing activities. A lot of time, money and resources are being investing by the organizations for social media advertisements. There is always a challenge that how social media advertisement influence the consumer buying behavior successfully. Thus, this study aims to recognize and test the key factors related to social Media advertising that could influence the consumer purchasing behavior. The study was conducted in Faisalabad city. It was a consumer-based study, and questionnaires were completed from the 300 social media users who are selected using convenient sampling technique. Validity and reliability of the data has also been tested through appropriate statistical technique whereas descriptive statistics and regression is used to analyze the data. Finally, the finding of this research is presented in the form of this paper.