Vol. 2 No. 02: December (2022)

Articles

• The Impact of High Involvement Work Practices on Job Demands and Employees Burnout

  Muhammad Arslan Nazir, Javiria Sanm, Arshad Ayyaz

  1-15

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• Social Media Advertisement Impact on Consumer Behavior

  Anum Choudry, Dr. Abou Bakar, Dr. Amjad Saeed

  16-25

  • PDF

• Factors Affecting the Impulse Purchase Intentions for Luxury Pret

  Dr. Yawar Abbas, Mavra Nadeem, M Naeem Javeed, Javerai Azhar

  26-43

  • PDF

• Effect of Sustainable HRM Practices on Job Performance: Mediating Role of Employee Retention

  Rana Mumahhad Shahid Yaqub, Alizay Qasim, Muhammad Awais Javeed, Zobia Javeed

  44-61

  • PDF

• Effect of COVID-19 Fear on Worker’s Well-being: A Hope Intervention Approach for Services Sector

  Kinza Tahir, Muddasir Hussain

  62-73

  • PDF