Green Leaders, Green Performance: The Mediating Role of Pro-Environmental Behavior

Abstract

The study aims to suggest the relationship between green transformational leadership and environmental Performance. Moreover, propositioning the mediating role of Pro-environmental behavior. The conceptual framework developed in the present study is supported by the Stimulus Organism Response theory. The propositions are made from the perspective of the tourism & hospitality sector of Pakistan. The research highlights the theoretical and practical implications furthermore limitations and future research directions are also underlined.